Online Marketing Tips For 2016
For your company to thrive in this ever changing time and age, one way to get your brand boosted is to make a great website. A website gives your consumers more opportunity to learn more about company, your products and services. While many people company have their own website, some of them really looks outdated. It turns off any potential customers. Making your website great and outstanding needs its proper research and prospecting.
More and more people are jumping in the internet because it’s a great way to sell your products and services. Thus, your competitors are also growing and taking action as you read this. One tip for your company to get notice in the thousandths of people in the internet is to be unique in your own space. Meaning every company has a target niche and you’re not the lonely selling things to them. So make sure to differentiate your presence online from your competitors. You can achieve this by making your website simple to navigate but it still is very pleasing to the eyes of your market. Look at these tips with considering website design factors.
1. Implement a Smart Choice of Colors
One important factor that is over looked by many when starting a website is the color. Make sure to pick colors that are complementing each other. Meaning the colors doesn’t “fight” each other so that it will be beautiful in the eyes of your consumers.
2. Keep Your Content More Simple and Informative
When placing the content in your website, your latest product and best services should easily be seen on the first page. A website can be considered great when the contents in the pages are not cramped in. That they should have ample space between each other and the borders. That content should be clear on what it is trying to convey to the consumers.
3. Stay Organized
Online visitors tend to stay longer in your website to explore it when the pages and tabs are neat and organize. When everything is not put properly in their own position, definitely it will make people confuse making them leave the site. Your chance of getting their attention is such a small time frame. In an instant, people now a days, decide abruptly whether they would like to stay on that site. They stay when they perceive that things inside the website bring value to them. They leave if they think that there is in no way the services or products of the site can help them.
4. Make Your URL Name Easy to Remember
Make sure your URL has your company name on it. If it can’t be, you can use shortcuts but still looks like your name. The reason why is because it will help people who are your customers or potential customers to remember your site easily.
5. Make Your Website Mobile Friendly
Make sure your website is mobile friendly because data shows that there are more people who are browsing the internet via their smart phones compared to the people using computers. Making it mobile friendly is such an advantage because when people go to your site and see that is all scrambled up on their phone, it will reduce credibility on your end. Responsive web designs on phones is a great way to set your goal long term because there are more and more people who use their mobile phones to browse and scan the internet.
6. Update Often
Reading on the current technology news will always benefit you. Not only will it increase your knowledge but also put you up to date with the latest trends and innovation. This is also crucial when you have an online presence because it in the internet world, it is constantly changing. What’s good today might not be a few days from now. Sometimes news about coming from the tech space will provide you data or statistics about things which will help you when it is related and applicable to your business.
Since you have already a website, the next step you would want to do once you’re website is good is that it should climb its way on the search engines. Search engine optimization is the process of getting your website to the highest ranking possible on Google search engine. Many company owners and marketing teams still believe in SEO because it is such a great way to market and increase brand awareness for your company. Investing effort and some money to ranking high on a search engine where millions of people use it to find something is a good ROI.
These are just some few ways you can do when you’re planning to start a website or if you already have one, you can incorporate these things. So go attract those clients and customers to your site and show how great your product and your presence online is. If you need help with any of these tips, please contact Total Online Marketing for more information.